How do you launch a new restaurant?

CLIENT CASE STUDY

The problem

Base Hospitality group came to us to help them launch Gōst, an indulgent new restaurant and bar in a Glasgow City Centre location. It's a challenging time for the industry following the Covid-19 pandemic. We put together a custom marketing plan to get their name out and generate excitement.

Gōst saw increased bookings as soon as we launched with 5pm!

— Andy McCartney, Base Hospitality Group

“5pm really listens to the needs of the restaurant, our account manager is always on hand to advise or help push offers with marketing. We've been impressed with the additional marketing through email and social media channels we've received. We were launching a new restaurant were looking to advertise to a bigger database. 5pm immediately boosted our bookings and got our menus in front of a new range of diners.”

Over 150 covers in 5 days

Gōst received over 150 covers in their first 5 days on 5pm

Bespoke marketing plan

We produced a custom marketing plan for Gōst, with a dedicated email and key social media features

Viral video

Our tiktok reel showcasing Gōst had over 30k views

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